Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for a mattress that gives you the perfect night’s sleep and cures being tired all day.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for a mattress that is a cure for the back ache.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for furniture retailer

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: social media ad for office furniture retailer.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: Part 2 of National Chili Day campaign, Scott creates an add that tags on to Part 1, which is cooking the chili. This ad focuses on cleaning it up.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for cooktops and ranges.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for furniture.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for living room furniture

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: create social media ad for cooktops and ranges.

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: social media ad advertising appliances that resist fingerprints

Concept: The advertising department assigned Scott a 1-2 sentence blurb challenging him to come with a concept for advertising on social media for an AVB member.

Assigned: social media ad advertising storage solutions for a furniture retailer.

L. Scott Wells produces a video promotion for a special, weekly sports deep dive done by a dedicated team of lead anchors. The video builds excitement and anticipation through fast changing video shots, with linear graphic overlays that drive the viewer into the next bit of information, and ends with a powerful call to action using unique, branded slogans and visuals.

L. Scott Wells cultivates an immediate hook to the viewer showcasing high resolution action shots, clean framed graphics, and b-roll showing huddles, crowd reaction, and real-game audio.

In this video, L. Scott Wells compels the viewer to seek out the most accurate weather reporting in Sacramento. This video highlights people who live and work in the Sacramento area using real people in common weather situations, and Sacramento area lifestyle activities.

In busy cities, commute time is a crucial component in every working person’s day. L. Scott Wells crafts a promotion for FOX 40, Sacramento’s Traffic Reporting team that builds trust by highlighting well recognized common issues with commuting in and around the Sacramento region. It uses actual reporters in real situation standing in front of video graphic software and green screen.

L. Scott Wells creates a journalist team promotion that highlights career news teams using carefully crafted scripts and a thoughtful shot list. Within the first few seconds, Scott grabs the viewer’s attention by revealing the core stakes and the "watchdog" impact of their work.

L. Scott Wells creates news team promotion for FOX 40, Sacramento, that builds audience trust, highlights exclusive reporting, and reminds viewers when and where to watch. This video features lead anchors, a hook, their mission, and a call to action.

L. Scott Wells creates a powerful news story promotion highlighting a historical and famous, unsettling crime that took place in a downtown Sacramento neighborhood. It uses a powerful breaking news hook with an unmistakable call to action.

L. Scott Wells creates a clever timeline using a one-shot dolly move and audio cues that highlight how the news has been delivered over time, promoting FOX 40 News’ new partnership with Alexa.

L. Scott Wells creates an all original (no footage or images) eye-catching social media reel promoting a local non-profit's event: The Harbor Art Guild’s Murder Mystery Night Fundraiser. It uses fast motion graphics, designed to capture and stop the scroll. It quickly delivers information to drive the user to the purchase of tickets to a locally recognized, non-profit fundraiser.

L. Scott Wells creates an exciting social media reel promoting a local non-profit's event: Grays Harbor Open Studios Tour - ghOST 2026. This video drives interest to its targeted audience using colorful artwork with branded fonts, and fast transitions, with a pleasing medium-paced voice over.

The California Capital Airshow promotion uses a blend of air show footage with fast-moving graphic overlay to create a sense of excitement and anticipation. It starts out strong and moves the viewer quickly through the information, tying the sponsor: FOX 40 to the event and where the viewer can go for more information.

A custom scripted and edited promotional video produced for an AVB retail member, promoting Whirlpool appliances using vendor footage. It uses global and local branding, that messages quality products with local service.

A promotional video for a regional retail customer of AVB, promoting Stearns and Foster mattresses. The video uses long thoughtful beauty shots of the product, speaking to quality over time, and a where to buy call to action at the end.

A custom scripted and edited promotional video produced for an AVB retail member, promoting a grand opening of another family-owned furniture store. It builds trust for a new audience using strong reputation recognition for the retailer’s existing locations to leverage a new audience and patronage in a new area.

A custom scripted and edited promotional video produced for an AVB retail member, promoting Maytag, KitchenAid, Amana, and Jenn-Air appliances. It leverages the trust in a strong reputation of a national brand with a local touch by using inside shots of the appliances in the actual store, coupled with stock shots from the national retailer.

A custom scripted and edited promotional video produced for an AVB retail member,, promoting GE appliances. It focuses on family and daily life, stressing the value of the brand with complete short stories of our people interacting with the products and a strong call to action.

Following the success of the first GE spot, here is another custom scripted and edited promotional video produced for an AVB retail member, promoting GE appliances. It focuses on the tasks of daily life, stressing the value of the brand with complete short stories of our people accomplishing their daily tasks with ease and convenience. The video focuses in daily life and trust in the product.

A custom scripted and edited promotional video produced for an AVB retail member, promoting Bosch kitchen appliances. This video contains vendor video , branded with a local source for buying.

L. Scott Wells tells the story of FOX 40, Sacramento’s 50th Anniversary using actual footage from its archive, edited with quick cuts, transitioning using graphics designed to give the viewer an exciting journey from past to present.

L. Scott Wells crafts a promotional video for the FOX 40 lead anchor team using dynamic graphics and sound, with a powerful voiceover from a script he wrote, that promises local roots, news that is on your side, and with community importance, conveying trust with urgency.

A series of local news clips edited together, to deliver recognizable situations and reactions to local stories about people and events in the community, and the professionals who deliver this information. It uses close up shots of people in local activities and their reactions to situations.